JOOU: HOODIE Sweatshirt surrounding a Kitsune — the

surrounding a Kitsune — the mythical fox of Japanese folklore — rendered in full cyberpunk detail

and rebirth

where our garments are crafted

jacket and hoodie

Don’t worry about jerky mouse movements ever again

JOOU: HOODIE Sweatshirt surrounding a Kitsune — theJOOU is the Queen of Hearts Hto no Jo reflected across two timelines simultaneously. Ancient and futuristic, each version of the queen looking at the other across the frame. The duality is the structure and the point: neither timeline makes full sense without the other one present. Available as a sweatshirt, tee, zip hoodie and women's tee. The hoodie fits true to size with a slim, fitted cut size up if you prefer a more relaxed or oversized